Welcome to Easy, Breezi.

Your friend who sends you a weekly update on what she's working on, reading through, and thinking about – in a list.

When I started this newsletter a year ago, I was advised to pick a niche.

“Growth Marketing”

“Company Building”

“Tech and Startups”

I mean yes, niching down is the key to growth.

No one knew that better than me and yet I just couldn’t get myself to do it.

I wanted this newsletter to a way for me to share my thoughts with the world – whatever they may be.

Some weeks, all I think about is launching my social app.

Other weeks, I’m commenting on consumer trends + Gen Z insights.

This week, I’ve been obsessed with my boyfriend and I want to talk about it.

In case you didn’t know …

• I made my claim to fame on TikTok for making videos about my many (read: MANY) failed experiences with boys, dating and love

• In 2021, I went through a breakup that hit me way harder than I ever anticipated it would

• In 2022, I started dating again and shared it all with the world

• In 2023, I filmed GRWM’s, advice, car rants – and

  before I knew it, I had 20k followers watching my journey

• Now it’s 2024, and I’m no longer single …

Now, am I qualified to give relationship advice?

No, but that’s the beauty of social media.

We’re not seeking expert opinion – we just want to see and hear from others going through the same thing as us in an effort to feel less alone.

So here is me sharing that with you ❤️ 

The 10 Important Things I Learned About Love and Relationships

1. “Busy” is the most bullshit word ever

2. If they say they're busy, they don't like you that much

3. If he didn't make reservations, he's not mature enough to date

4. Desperate energy is always a bad sign

5. They always come back the literal minute you move on

6. Learning to not need closure is fantastic

7. If you're too hung up/ obsessed - block them from seeing your stories for a bit to give yourself some separation

8. Don’t beat yourself up for dating someone terrible (it happens to the best of us and you can learn a lot from it)

9. Don’t date someone terrible twice though

10. Slow and steady always wins the race

I won’t lie.

It feels weird to be talking about my love life in a newsletter that our investors and advisors are subscribed to.

But at the same time – this is part of our ethos.

That oversharing is the new sharing.

I created Breezi because I realized that lists as an atomic unit was the best way for people to share their life with the world.

And I wasn’t the only one.

People all over TikTok were finding makeshift ways to share their lists with the world.

We saw an opportunity to build a dedicated social platform around the core behavior of making and sharing lists – enter Breezi.

So if you:

• like to make lists

• are a big Notes App user

• naturally an over-sharer

We’d like to invite you to try the Breezi beta.

Take 45 seconds to sign up here!

Anyways, back to the boyfriend update.

When we first met, I wasn’t sure I was ready for a relationship.

My team and I were heads down building the first iteration of the app and growing top of funnel awareness to our waitlist.

Starting a relationship with someone new felt like that last thing I needed to add to my already chaotic life.

But he was different.

He made me feel different, in the best way.

Things that my boyfriend did early on in our relationship that made me fall head over heels for him

• On our first few dates, he walked up to my door with flowers and said hi to my mom before walking me to the car

• One time I had to join a call on the drive to dinner and couldn’t get my laptop to connect – he calmly pulled over to the side to help me get set up while I was freaking out

• He knows that I’m busy throughout the day and but will call me and talk to me on the phone for 10 minutes if I’m just walking from one meeting to another

• Was the first to sign up for our beta and post on it even though he doesn’t use social media and even now will scroll everyday and leave comments because he knows it helps keep our community engaged

• Speaks insanely high of me to his parents so that when I met them for the first time, I could already feel the genuine care and support from them

I’m not ready to hard launch him yet so that’s it for now.

Fave list on Breezi from this week

Want to see more from me?

• 📸 If you like longer video content, I vlog the behind the scenes of building Breezi on my Youtube channel (🔗 here)
  

• 🔥 My recent story time TikTok is picking up a ton of views (🔗 here)
  

• 👯‍♀️ I wrote about early-stage team building on LinkedIn and it got over 37,000 impressions (🔗 here)

If you found anything in this newsletter helpful, I'd love to connect on Twitter – tweet me a screenshot of your favorite part and let's chat 👋

I'll be back next week with more lists!